"The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it."
—Edward R. Murrow
The latest studies in neuroscience and communication have shown that people make decisions in the first few seconds, not based on a dispassionate conclusion of the facts, but rather on manifold complex emotional, physiological, and innate cognitive reactions. It is not the facts, words, and images that you use; it is the message people perceive.
Make no mistake; the political and communication landscape has changed forever. But even with the power of new media — Internet, blog sites, podcasts, E-mail — you must still know your audience and develop an effective message.
Working together as a team with your staff, we will identify your target audience, consider your specific needs, and create a strategic solution to effectively communicate your message so you successfully achieve your mission and goals.
2010 American Design Award
Smith Communications won one of the national American Design Awards, sponsored by NewPage Corporation, for Corporate Branding.
2009 Communicators Award
Smith Communications has won one of the prestigious Communicators Awards presented by the International Academy of the Visual Arts.
2009 Pollie Award Winner
Smith Communications has won one of the prestigious Pollie Awards presented by the AAPC—The Association of Political and Public Affairs Professionals.
“…Pollies the Oscars of Political Advertising” —Esquire